Beauty is for everyone, regardless of gender identity, age, race, or physical type. We think that beauty belongs to everyone. We want to believe that the more diverse our definition of beauty is, the more inclusive our world will be and the more powerful we feel in our bodies and lives. Of all, putting on lip gloss isn’t going to change the world—but it could improve your perspective of yourself enough to allow you to. And we’re all for making the world a better place. So, go ahead and feel lovely. We admire your individuality! We think everyone is attractive, valuable, and deserving of respect, supporting social and racial justice efforts. People of various races, sexual orientations and identities, and cultural origins may find assertive and empathetic care from us.